It's not often you get a chance to name a motorcycle, but we've done it twice.
Irish Blood Custom Motorcycles at Dublin Harley-Davidson asked us the support them with their entry to the Dark Customs Show.
The competition and custom show is London-based with almost all of the entries coming from UK bike builders. So as one of the only Irish builders involved, we decided the name should be 'as Gaeilge' - not only to confuse the judges but to disrupt and stand out of the crowd.
Working closely with the Irish Blood bike designer and builder allowed us to start the naming process as they built. DORCHA was finally chosen, meaning Dark or Darkness. As a completely blacked-out custom - this fits perfectly. Plus, what better way to claim 'ownership' of the whole competition than to highjack the show title! We created a bespoke font style for the identity based on ancient Celtic scripts and gave it a rough, hand-hammered edge to match the Irish Blood's skull icon. The new DORCHA identity was then hand-painted in gloss black on the matt black fuel tank. Irish Blood went on to pick up a podium place with their bike.
DORCHA Harley-Davidson Custom King Winner
BOXSTER Harley-Davidson Custom King Finalist