GOODWOOD FESTIVAL OF SPEED
INFINITI is a company that is always looking forward, for the next big thing. And so for the Goodwood Festival of Speed show we devised the theme INFINITI SHAPES THE FUTURE.
At this year's Goodwood Festival of Speed in the UK, INFINITI debuted a new stand, a new location and customer interest levels exceeding those of even the previous year's successful achievements. Infiniti, currently seeing record sales increases in the UK, welcomed visitors to the "Infiniti Shapes the Future" stand on each of the four days of the festival.
In Goodwood, INFINITI teased its forthcoming models with a glimpse of the Q30 hidden inside a unique Infiniti Q30 'Inspiration Box.' Visitors immersed themselves with an innovative 3D technology that showed the story of Infiniti's design heritage without the need to wear special glasses. The box, which housed a full-size INFINITI Q30 model, illuminated selective aspects of the car by using a series of LED lights to expose the distinctive design.
By tweeting #GlimpseQ30, the light show continued to highlight more of the vehicle by sending a blue LED light across its silhouette. The QX30 Concept and stunning Q60 Concept were displayed behind the box.
"Design is at the heart of everything Infiniti does, and our concept models are famous for their boldness and seductive appeal," said Francois Goupil De Bouille, Vice President for INFINITI in EMEA.
Simon Cox, design director of INFINITI Design London, was on hand to present and demonstrate how the Global Design team develops such outstanding concepts. Other special guests visiting the stand over the weekend included Christian Horner, Team Principal of the Infiniti Red Bull Racing team. Yamauchi Kazunori, the creator of the PlayStation Gran Turismo game, came to see the Infiniti Vision GT. Lord March, the owner of Goodwood House, also toured the stand.
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Thanks to Gramercy Park Studios, London for bringing the INFINITI Designer sketches to life.
