Country Crest True to Nature - Image Library
The Hoey family have been farming and processing the freshest of produce for over 100 years from their beautiful lands in North County Dublin. They exhibit at many of the organic and craft food festivals each year and needed an image library to showcase their amazing story.
We spent several days walking the vast and lush farm lands with the Country Crest team to capture and create dozens of final images. This is Ireland and the weather is a constant challenge, but we used the varying skies and natural lighting to our advantage - True to Nature.
Our aim was to show the sheer scale of the operation at Country Crest through simple wide format landscapes. In contrast, we then looked to highlight the human side of the business, the attention to detail and dedication of the farming team. For this we shot 'hand-held' among the livestock and along side the team as they tended the land.
Specifically designed and composed to work in various formats, these images will go on to feature throughout Country Crest social media posts and large format print for vehicle livery and exhibition spaces.