PREMIUM WINES AND CRAFT SAKÉ
Retrovino came to us looking for an identity and simple brand guide for their expanding wine import and distribution business.
PLANNING
It soon became clear, this project would in fact be about two companies and two identities - as the distribution of premium Japanese saké was fast becoming integral to our clients' business. And, with possible plans to move into other drinks sourcing and distribution, planning and creating ahead of future iterations of these identities would be key. Design thinking and future proofing in one!
DESIGN
For the Retrovino logotype, two classic wine bottle silhouettes were created - one with a high shoulder, the other with a low shoulder - to allow for use with any wine type from any region.
Next, for the new Retrosaké logotype, a series of Japanese saké flask and cup silhouettes were created so that we could combine the optimum shape with the letter characters - all while ensuring both identities adhere to the same same design language.
EVENT
Our client revealed both new identities at a saké tasting evening for a select group of restaurateurs and mixologists. For this, we created invitation collateral for print and social media as well as a new saké catalogue and tasting notes. For each attending guest, we produced a Gift Bag, hand-stamped in the traditional Japanese 'hanko' style. Inside we placed selected Retrosaké information and business contact cards, tasting notes and a 180ml jar of Black Dot craft saké by renowned DJ Richie Hawtin.
We then briefed and directed a top photographer to cover the event, capturing imagery which we used for Retrosaké social media posts.